Sad Robot was started by Bruce and Eugene.
We started selling singles shortly after the release of Scars of Mirrodin in order to make more singles available to players at our tournaments. Then, 5 sets and approximately 1 year later, on the brink of the Dark Ascension release, we started selling singles online.
After a lot of success, we decided to partner with DeeTwenty Geeking Venue and Owen joined the team.
Q: Why is the robot sad?
A: Because he wants to keep all the cards and we’re making him sell them.